I first came across authonomy.com on Book Army’s closing down page, which was perhaps an portentous start. Given Book Army’s failure to attract a significant user base, it seemed there are numerous lessons that publishers could take away, but if my first impressions of Authonomy are right, then publishers still don’t get the Internet. Publishers seem to view the Internet through the same old media lens that they founded their businesses on, and while they understand user generated content and social networking are two faces of the new Zeitgeist, they fail to appreciate how exactly they can tap into the new world of media.
Authonomy suffers from the same problem that bedevilled Book Army, which is it lacks the passionate zeal that separates the great and good from the morass of mediocrity. Authonomy looks like an exercise in corporate expenditure, and while giving the site a fresh skin and adding some of the missing integration features would certainly help, the fact they haven’t pushed those features, suggests it’s a website being run more as a job than as a hard worn destination for the reams of readers and writers browsers.
To give Authonomy one last chance to redeem itself, I visited the site for one last time, only to be greeted by the site’s error page. While this could be taken as evidence that publishers don’t understand or appreciate the 24-7 nature of the Internet, what’s worse is it shows their lack of appreciation for a properly designed error page.
Publishers–and in particular HarperCollins–shame on you.